Cathy Cain-Blank has dedicated 20+ years to helping small and midsize businesses grow market share by increasing the effectiveness of their marketing communications. In 2003 she introduced an e-newsletter service for promotional products distributors – a first for that industry. Soon Cathy and her team were developing comprehensive email marketing programs for companies of all types and sizes, with an emphasis on content that drives new business.
Over the years Cathy has enlightened countless marketing directors and business owners on what constitutes effective email marketing. Her seminars, webinars, workshops, articles and blog posts are packed with strategies and ideas that can easily be implemented.