The topic will be Passion-Powered Marketing for Your Small Business presented by Heather Hehman of Efficiency Marketing:
"My discussion will focus on identifying and celebrating the things your clients love about you. One thing they love, of course, is your passion. Most Small Business Owners underestimate the value of this passion. And, if you do know the value of it, you may not know how to use it to grow your business. So, let’s talk about how to go about identifying, articulating, then celebrating your passion and other things your clients love about you. Social media and other tactics will be discussed as part of this big-picture discussion."
About Heather: Heather has a passion for small businesses and community organizations, the building blocks of our vibrant community. Her expertise is helping you maximize your business efforts so you get “more bang for the buck.”
Heather’s background includes V.P at a large advertising agency, President of Friends of Wilmette Public Library, Marketing Director at Make Your Movie, and a variety of community-building endeavors.
Recently Heather was awarded “Corporate Citizen of the Year” by the Wilmette Chamber of Commerce for successfully leading the Village Marketing Team to create a new marketing plan for Wilmette businesses. (Plan will debut later this year.)